That’s right…blogging less.
Those who write ebooks are generally familiar with the broad world of Internet marketing, because they have to be; in order to succeed at anything that is based in the online world, it is imperative that you know how to promote in that world. I’ve written before about how book authors should also be regular bloggers, for two key reasons: first, a blog platform is a marketing platform, and if you are going to sell ebooks, you need an organic mechanism through which to promote yourself and your work; second, having to keep up with a blog, wherein it is implied that you will be posting regularly, helps to keep your writing sharp – it can give you an excuse to try things out, to be experimental in topics and style.
That said, is it possible for blogging to be a detriment to your career as a writer? It’s difficult to imagine a scenario in which doing more writing can be a problem, but such is a distinct possibility if you allow your blogging to take up too much of your time. The truth is that writing is unlike a lot of other tasks, in that the special kind of energy and creative juices that must be applied to it do not exist in infinite quantities. For example, if you are someone who enthusiastically accepts the standard Internet marketing idea that bloggers must generate new material on a frequent basis, you may find yourself plugging away at creating a new blog article each day. The problem with that is that if you are focused on creating a clever, engaging blog article, you are tapping in to the important creative mental resources on which you also rely to write your books. Is it that you cannot do both? Not necessarily, but the reality is that doing both…blogging well each day and making meaningful progress each day on your latest book…can be very challenging, at the very least.
So which should suffer, if one has to? Your blog should suffer, and when I say suffer, I simply mean that it should be updated less frequently in favor of you making quality progress on behalf of your book endeavors. This does not mean the quality of your blog articles should suffer; on the contrary, because your blog articles may well be giving prospective book buyers a partial window in to the quality of what they’ll read should they actually purchase one of your books, you would be better off producing better-quality articles when you do blog, and if blogging less helps to ensure such will be the case, then that is the route you should take.
So what about the marketing that is conducted through your blog? Surely, if you’re blogging less, then your promotional efforts, and thus your writing revenue, will suffer, as well, right? Not necessarily. Remember that the person who blogs because he is interested in building traffic to a website…so that as many people as possible will click on his pay-per-click ads, for example, while they’re visiting…is different from the person who is blogging as a function of his efforts to be a successful book author. In the case of the former, he is not seeking to be a book author (at least principally), and is primarily interested in getting traffic for a reason that is relatively simplistic (traffic =clicks). However, the author, while certainly interested in traffic, knows that the more he blogs, the less time and energy he can dedicate to writing books, and for him, a substantial blog presence with just a handful of books is not a good combination – he must do a better job finding the happy medium.
It is estimated that the average blog lasts about three years. This means that even most people who blog because they’re bloggers first and foremost don’t keep at it for as long as they originally imagined they would. One of the problems in keeping it up is this demand for fresh content – if you’re a budding author, the challenge is even greater, because you are self-tasked with having to keep the blog going and generate books regularly. It’s tough to do both – if you see yourself as an author, then don’t sweat posting only a couple of times each month. If you keep to that pace, you will preserve for yourself the intellectual resources and energy to make good progress on your books each month, and still keep your blog reasonably fresh with an article quality that your readers will want to see from someone whose books they’re considering for purchase.